Jim Ratcliffe gives up Ineos Grenadiers naming rights in €100m rebrand deal

Danish IT supplier Netcompany is new title sponsorTeam to be renamed and have a new kitJim Ratcliffe’s Ineos Grenadiers cycling team will be renamed and rebranded with a new lead sponsor and new kit before the start of this year’s Tour de France in Barcelona on 4 July.The Guardian understands that while Ratcliffe and Ineos head of sport, Dave Brailsford, will retain ownership and management of the team, the new title sponsor of the World Tour cycling team will be the Danish IT supplier Netcompany. Continue reading...